"SOMEDAYS"| SS24

THE HATE-LOVE CULTURE FROM THE STREETS

"THE CONCEPT" FALL-23

CAMPAIGN VIDEO FROM PREVIOUS COLLECTION.

FAQS

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WHAT IS TUQBORNEH?

TUQBORNEH IS AN EXPERIMENTAL STUDIO AND FASHION LABEL INSPIRED BY THE ARABIC TERM "TUQBURNI," MEANING "BURY ME BEFORE YOU DIE."

IT SPECIALIZES IN CREATING UNIQUE PIECES BY BLENDING CULTURAL INFLUENCES, CREATIVITY, AND INNOVATION. BASED IN VIRGINIA, US, AND PROUDLY PAKISTANI, TUQBORNEH EMBRACES MODESTY, INDIVIDUALITY, AND CREATIVITY. THROUGH ITS EXPERIMENTAL APPROACH, TUQBORNEH PUSHES BOUNDARIES, REDEFINES NORMS, AND OFFERS FASHION THAT IS TRULY IMPACTFUL.

WHATS AN EXPERIMENTAL STUDIO?

AN EXPERIMENTAL STUDIO, IN THIS CONTEXT, IS A CREATIVE HUB DEDICATED TO PRODUCING UNIQUE AND INNOVATIVE RELEASES KNOWN AS "DROPS."

THESE DROPS AIM TO REDEFINE NORMS AND SURPRISE AUDIENCES WITH UNEXPECTED CONCEPTS OR DESIGNS, EMPHASIZING CREATIVITY, IMAGINATION, AND UNCONVENTIONAL IDEAS. EACH DROP IS A COLLECTABLE, CREATED IN LIMITED QUANTITY AND NEVER REPRODUCED ONCE SOLD OUT. THIS COMMITMENT TO EXCLUSIVITY BRINGS LIFE TO UNSTOPPABLE CREATIVITY AND ENSURES EACH PIECE REMAINS TRULY UNIQUE.

HOW DO YOU PLAN A DROP?

AS PAKISTAN'S FIRST EXPERIENTIAL STUDIO, WE CRAFT DROPS THAT DEFY EXPECTATIONS.

EACH RELEASE IS UNIQUE—IF OUR CURRENT DROP IS AN APPLE, THE NEXT WON'T BE ANOTHER FRUIT, BUT SOMETHING UNEXPECTED LIKE A LIGHTER. AT OUR STUDIO, WE PUSH BOUNDARIES AND KEEP YOU GUESSING. WELCOME TO A WORLD WHERE IMAGINATION KNOWS NO LIMITS.

WHERE ARE YOU BASED?

TUQBORNEH IS AN INTERNATIONAL FASHION LABEL, REGISTERED IN VIRGINIA, US, AND OPERATING FROM BOTH PAKISTAN AND ANNANDALE, VIRGINIA.

OUR GLOBAL PRESENCE ALLOWS US TO FUSE DIVERSE CULTURAL INFLUENCES INTO OUR CREATIVE PROCESS, RESULTING IN TRULY UNIQUE FASHION PIECES.